Needing to understand the needs and demands of users, then stakeholder collaboration is critical. Over the years, different groups in society have been overly consulted to get their views or thoughts, but seldom do they feel valued in that exercise. Jenny and her team have decades of experience to ensure this doesn't happen. From product development involving accessibility groups back in the 1990s to today, the ethos has always been a 'bottom-up approach' even when 'thinking out the box'. There are many technical terms or buzz words such as 'design thinking', 'design-centred' or 'co-design' thrown around, but we like to keep things simple and say it's about people and a large, diverse group at that.
Over the years, Clients have used the skillset in a wide range of situations
- Developing a proof of concept or product design which involves ensuring that all users are involved
- Creating individual or a series of workshops or focus groups bringing together the right stakeholders. This can range from a Local Transport Plan to a funding application through to project or pilots, there are no limitations to the context.
The evidence of how Jenny’s ability to create something from nothing and engage with the ‘right person’ and bring those stakeholders together, then you need to look no further than the success of the Scottish Rural and Islands Transport Community (SRITC) which she founded in 2018 and continues to be the driving force behind the now established CIC (Community Interest Company). Secondly although the PhD was not in mind, it's creation was a direct result again of Jenny's ability and passion to bring together stakeholders in the Cairngorm National Park area to form a Rural Mobility as a Service (RMaaS) project called Cairngorms Connected . This area covers three Regional Transport Partnerships, five local authority areas and a wide range of business and community groups and transport operators and forms the main case study area. In addition, in 2019 Jenny secured Innovate UK funding for Cairngorms Connected to develop baseline evidence for the area. Jenny was also involved in a project led by Connected Places Catapult to assist with stakeholder engagement to help understand the need and demand for rural mobility services in a part of Aberdeenshire.
If you need an innovative, sensible approach to bringing people together, Jenny and her team can help and the 'out of the box thinking' approach is clear to see in how to achieve the end goal when you speak to her.