Jenny and JLM

Since the early 2000s, Jenny has been involved with developing and supporting new technologies, from Intelligent Transport Solutions, Vehicle Priority to Bus Stop Information to Ticketing and Tracking. From RFID to NFC to Bluetooth to Apps, the technology has evolved. Throughout the years, the key has been to adopt a customer-orientated approach. A quick snap shot of Jenny can be found on LinkedIn but meantime, if you've not actually met her yet, you've seen her on the home page but she's 5ft 2, blonde (with a bit of grey now!) and full of energy......

Jenny Milne is based in Scotland but enjoys travel and as such has lived overseas and travelled around the globe and her energy and enthusiasm often earns her the reputation of being a ‘pocket rocket’. This description sums up well her enthusiasm and passion for social policy and transport. Very much an ‘out of the box’ thinker, Jenny is strategic and visionary and is well known for facilitating innovation and delivering on projects.

Jenny started out with the idea of being a sports or school teacher and to this day enjoys the outdoors and helping others. For a while, Jenny worked at both Universities in Aberdeen lecturing under and postgraduates in social policy, politics and European and comparative policy building on her BA (Hons) Social Policy from University of York and an MLITT in Applied European Studies at Aberdeen. Jenny also undertook research for Oxfam and the universities as well as writing some of the first online course material as well as publishing a chapter in the International Encyclopaedia on Social Policy on youth policy and pressure groups.

Then the calling came to help ‘bridge the gap’ between policy and reality in the transport industry. Social exclusion and inclusive access were (and still are) key issues to Jenny as the economy is dependent upon engagement by individuals. Any barriers restrict growth and opportunity so fundamentally, if an individual is unable to be included and have equal access, disengagement leads to lack of opportunity and fairness. This theme was key to Jenny establishing JLM in 2010 having witnessed the growth in the technology in the transport field, her knowledge, enthusiasm and skill set could benefit a wider audience. Having previous 'hands on' experience of running a company with up to 50 employees, Jenny realised the areas she enjoyed.

Over the last ten years, JLM has evolved and the word 'emporium' seemed appropriate as each client is different. For some, it is merely being a sounding board or utilising Jenny's unique ‘out of the box’ approach to stakeholder collaboration be that for an LTP, product development or gathering community thoughts. Since early 2020, Jenny has appeared as a facilitator, presenter and organiser for many events and despite not having in person interaction, has still been able to engage and inspire those involved and attending.


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