Smart Mobility and MAAS
How transport services are being delivered and how users engage is changing and, as disruptive technologies and a shared economy develop, Smart Mobility grows. Alongside is the emergence of Mobility as a Service in the UK and in Scotland. As a founder member of the Scottish MAAS Alliance, JLM are actively spearheading a rural project called Cairngorms Connected. For those unsure of the term MaaS, The New Zealand Transport Agency has a very useful description.
Since the early 2000s, Jenny has been involved with developing and supporting new technologies, from Intelligent Transport Solutions, Vehicle Priority to Bus Stop Information to Ticketing and Tracking. From RFID to NFC to Bluetooth to Apps, the technology has evolved. Throughout the years, the key has been to adopt a customer-oriented approach.
The mobility of goods, services and people is crucial for the survival of the rural economy. Door-to-Door journeys are harder as choice is reduced with multi modal / integrated transport only a dream for many. Better connections, travel demand, journey planning and accessibility are key to safeguarding employment, education and accessibility.
To assist with influencing Travel Behaviour, organisations must look at how they move goods and people. This is an area often over looked but there are efficiency savings to be made and strategic business improvements to be had. Work Place Travel Plans, Transport Statements and Travel Plans can be a necessity for planning applications but with some research, analysis and ‘out of the box’ thinking, the Plans come alive and should be part of every organisation.
Facilitation and Funding
JLM have a reputation for ‘making things happen’ and as once described by John Curtis Jenny is ‘a pocket rocket’. This attitude and approach has been used by a number of clients over the years to help ‘make things happen’. JLM is well versed in opportunities and networks surrounding the industry and often ‘joins up’ people and projects. With a firm grasp on European Funding Opportunities such as Horizon 2020, INTERREG and community based funding streams such as LEADER never mind the UK opportunities, JLM have helped facilitate a number of projects.
The bottom-up approach is critical to making a project succeed and it has always been the mantra of JLM, never more so than when applying for funding or ‘thinking out the box’. Over the years, some Clients have used JLM to help the proof of concept stage in product design. Jenny is able to find the right stakeholders to test and feedback on product design and development, be that in focus groups or in real test sites. Furthermore, Jenny’s ability to engage with the ‘right person’ within organisations has helped build the Cairngorm Connected MAAS project with representatives from Local Authorities, Regional Transport Partnerships, Visit Scotland, local business and community groups through to operators.